Trade Will Drive Canadian Agriculture in 2020 and Beyond

February 10, 2020

In the 2020 Nourish Trend Report we examined three “smaller” trends in Canadian agriculture. The trend to serve more local food in public institutions. The urban food movement – that’s finding innovative ways to bring local food right to where the consuming public is. And the trend of increasing consumer interest and engagement with modern … Read More

2020: Farmers get more comfortable with uncomfortable conversations

January 16, 2020

Farmers have been faced with some tough situations in recent years as they adapt their farming practices to new technologies, regulations and trade situations, transition family farm management responsibilities, and cope with increasingly stressful situations. We’ve been tracking these trending issues and predict 2020 to be the year when Canada’s agricultural community meets these uncomfortable … Read More

Should I stay on the farm? Should I listen to my old man?

January 16, 2020

The most recent Census of Canadian Agriculture (conducted in 2016 – https://bit.ly/2WDqadp) paints a picture of the Canadian farming landscape that we have become quite familiar with: fewer but larger farms farms that require ever more capital in order to operate an aging and still mostly male operator profile (although the proportion of female operators … Read More

Food Day Canada – and why small is beautiful in Canadian agriculture

January 16, 2020

The 22nd edition of Food Day Canada is slated for August 3, 2019. An interesting trend to watch during this year’s celebration is the emergence of more and more niche Canadian food products, many with specific health, lifestyle and performance benefits. And notice how many of these innovations are being driven by smaller, entrepreneurial farm … Read More

Farmers seek information in all the right places

January 16, 2020

Many marketers wonder where consumers get information and who they trust, especially around science-based topics like vaccines, GMOs, nutrition and healthcare. With the advent of Donald Trump and his infamous screeds against the mainstream media (#FakeNews), information providers are under ever-increasing scrutiny. And the media marketplace is becoming ever more crowded and fragmented. But what … Read More