Rhett Hawkins brings international agriculture business and marketing perspective to RR46 suite of businesses GUELPH, ON – July 28, 2021 – Andy Reierson, CEO of RR46, is pleased to announce that ag-marketing veteran Rhett Hawkins is moving back home to Canada to help lead Kahntact, one of Canada’s top agri-food marketing communication companies and member … Read More

Every August long weekend, Canadians across the land celebrate Food Day Canada. It’s a time to explore and enjoy the diverse flavours of our great country. For many of us, this year’s celebration will be bittersweet. On October 29, 2020, Food Day Canada founder and Canada’s first and, so far, only Food Laureate, Anita Stewart, … Read More

A recent episode of Between the Rows, the Glacier FarmMedia podcast, features our very own Len Kahn talking about significant issues facing the Canadian cattle industry. With the traditional beef burger facing new competition from alternative non-meat proteins, should Canada’s cattle producers be concerned? Food marketing experts Jo-Ann McArthur of Nourish Food Marketing and Len … Read More

“They shaved the freaking barley!” That was the opening of a call I received from an industry colleague in early 2007. She was the Canadian communications manager for one of the major global crop protection companies, and was in the middle of a photo shoot for a cereal herbicide. The problem?  The creative director of … Read More

In 1984, seeking to raise brand awareness and gain a competitive advantage against larger, more established fast-food chains like McDonald’s and Burger King, Wendy’s launched what would soon become an iconic advertising campaign using the catchphrase “Where’s the Beef?” (If you’re too young to know it or  need a refresher, click here to watch the … Read More