Reflections on COVID and the agri-food industry

July 9, 2020

COVID-19 continues to influence  all elements of society and the Canadian economy, and nowhere are the impacts more pronounced and varied than within the agri-food sector.  We will not be ‘returning to normal’ – as we largely did after epic tragedies like 911, Hurricane Katrina and others. But what will a new normal look like … Read More

How has Covid-19 impacted food purchasing decisions?

June 8, 2020

Jo-Ann McArthur of Nourish Food Marketing and Len Kahn of Kahntact Marketing outline 2020 food trends in Canada from a sustainability lens, and what impacts the Covid-19 pandemic have had on consumer food purchasing decisions. See their presentation with the Canadian Roundtable of Sustainable Beef below: You can also watch it here.

What makes up a successful relationship between a client and its agency?

June 4, 2020

This originally appeared in Agri-Marketing Magazine, May-June 2020. By Len Kahn I remember sitting in the office of my first client circa 1996, the country manager of a multinational animal health company. We were discussing our contract, and he popped up with, “Here’s the bottom line – if I make my bonus, you get to … Read More

Preparing for changes in agriculture (podcast)

May 19, 2020

Kahntact president, Len Kahn, spoke with Professor Michael von Massow, Ontario Agricultural College (OAC) Chair in Food Systems Leadership at the University of Guelph, for the Food Focus podcast on predictions for food trends in the agriculture industry for this year. Listen here.

Agriculture – the more things change, the more they stay the same. Or do they?

April 16, 2020

COVID-19 is wreaking havoc across all elements of society, none more so than the business community. Virtually all businesses have been affected by fall-out from the pandemic. Many are facing severe financial consequences (restaurants, movie theatres, bars, malls, retail stores, recreational facilities, health clubs, etc.), while others are likely doing better than before the crisis … Read More