New hire: Angela Drystek brings unique set of creative and technical skills to our team

May 3, 2021

Angela Drystek brings unique set of creative and technical skills to our veteran ag-marketing team We’ve added a skilled digital specialist to our veteran marketing team. Angela Drystek has a unique blend of skills and experience. She holds a bachelor’s degree in fine arts from the University of Guelph and still enjoys photography and print … Read More

Oh Lord, it’s hard to be butter

April 8, 2021

For the past 14 months or so, Canadians have spent more “quality” time in their homes and on their digital devices than ever before. This has led to a renewed focus on, well, a whole bunch of previously unexplored topics and trends. Among the strangest of these is the mysterious case of the hardening butter. … Read More

Low-down On the Farm: The more things change, the more they…?

March 10, 2021

As Will Rogers famously said, “The farmer has to be an optimist, or he wouldn’t still be a farmer.” Who else would throw millions of dollars of seed, fertilizer, and other inputs onto the ground, only to stand back and pray for rain? This coming season will test farmers’ optimism like never before. In addition … Read More

Let’s get digital!

February 10, 2021

Farmers are at once among the most traditional and innovative of business people. Quick to adopt new technology when it makes business sense (drones, autonomous tractors, GPS, robotic milkers), they are also creatures of habit, meeting at coffee shops, attending crop tours and sticking with land line telephones, because it’s the way it’s always been … Read More

Farm brands (even yours) can attract money

February 4, 2021

WestJet, Molson, John Deere… it’s easy to rhyme off some iconic brands. If you close your eyes you can even picture their logo or corporate colours. Dig a little deeper and you recognize that you even have some feelings about the companies around you. If you search the word “brand”, you’ll find close to a … Read More