Scarce fertilizer. Rising interest rates. Skyrocketing fuel prices. And yet commodity prices are still strong. There are a lot of issues at play in the food and farm economy. How do the current trends and world news affect food and agriculture marketing? Len Kahn, founder, Kahntact, and Jo-Ann McArthur, president and founding partner, Nourish Food … Read More

Over the past twenty years or so, Canadian consumers have shown an increasing interest in the food they eat: where it comes from, how it’s grown or raised, who grew it, what practices they used, the environmental impacts of food production, nutritional composition, health benefits and more. We have covered this topic in previous Nourish … Read More

by Len Kahn, founder, Kahntact In our 2022 Nourish Network Trend Report released last November, we tackled the question of whether the Canadian farm economy was vulnerable to a downturn driven by external forces. The main concerns were macroeconomic uncertainties and supply chain disruptions associated with the fifth wave of the COVID pandemic. Since then, … Read More

Kahntact Marketing collects major award at North American competition for tactic that crosses food, agriculture, and education Kahntact Marketing continues to cook up wins at awards shows, this time taking a top prize at the Best of National Agri-Marketing Association annual meeting in Kansas City, MO. The award for best “News, Feature Article or Persuasive … Read More

There’s a digital renaissance happening in agriculture. And the people driving the change might not look like the same type of ag leaders we’ve seen in the past. The green revolution in the 1960s saw seed genetics and fertilizers drastically increase yields. It was science answering the problem of food security, and it worked. Driving … Read More