For the past 14 months or so, Canadians have spent more “quality” time in their homes and on their digital devices than ever before. This has led to a renewed focus on, well, a whole bunch of previously unexplored topics and trends. Among the strangest of these is the mysterious case of the hardening butter. … Read More

As Will Rogers famously said, “The farmer has to be an optimist, or he wouldn’t still be a farmer.” Who else would throw millions of dollars of seed, fertilizer, and other inputs onto the ground, only to stand back and pray for rain? This coming season will test farmers’ optimism like never before. In addition … Read More

Farmers are at once among the most traditional and innovative of business people. Quick to adopt new technology when it makes business sense (drones, autonomous tractors, GPS, robotic milkers), they are also creatures of habit, meeting at coffee shops, attending crop tours and sticking with land line telephones, because it’s the way it’s always been … Read More

WestJet, Molson, John Deere… it’s easy to rhyme off some iconic brands. If you close your eyes you can even picture their logo or corporate colours. Dig a little deeper and you recognize that you even have some feelings about the companies around you. If you search the word “brand”, you’ll find close to a … Read More

Although farmers and farming are often associated with hard work and clean living, the industry overall has always been somewhat dog-eat-dog. Unlike other industries such as pharma, plastics and energy which tend to coalesce and act in concert when challenged by outside forces or circumstances, agriculture too often turns on itself – the proverbial circular … Read More