Trade shows are experiencing a resurgence following the challenges posed by the COVID-19 pandemic. However, companies continue to grapple with familiar obstacles as they navigate these events. We sat down with Giant Goat President, Doug Foley, to discuss the common struggles companies face during trade shows and explore strategies for creating impactful experiences for attendees. … Read More

In many ways, agricultural trade shows are a bellwether of how the industry is faring at any given point in time. In good times, attendance thrives, exhibit spaces sell out, and a certain energy permeates the venue. Conversely, when times are tough, trade shows are often first to suffer. Exhibitors may cut back on trade … Read More

Premiums, the free giveaway items many vendors provide, are often regarded as the black sheep of the marketing communications family. Denigrated as ‘trinkets and trash,’ they are still included in the marketing budget of virtually every supplier in the agricultural marketplace. But do they really add value, or are they just a relic from bygone … Read More

In our July 2022 Blog, we speculated that agricultural trade shows were set to bounce back big time, and it looks like that’s exactly what’s happening. Fall trade shows have been well attended and well-received. As CTV News noted, Canada’s Outdoor Farm Show returned to larger than ever crowds, reflecting an industry that has changed … Read More

The past three growing seasons were heavily affected by external challenges and disruptions; COVID, labour issues, weather events which some believe are related to longer-term climate change, and supply chain disruptions and inflation associated with the conflict in Ukraine all played a part. But, one factor continues to drive productivity in the Canadian agriculture industry: … Read More