Among the many lessons learned, COVID lockdowns taught us that digital won’t replace in-person trade shows. North America’s biggest ag shows are open again, and exhibitors and guests are flocking back at near-record numbers. Because, let’s face it — you can’t replicate online the feel of sitting in a new tractor cab, talking face-to-face with … Read More

Many marketers wonder where consumers get information and who they trust, especially around science-based topics like vaccines, GMOs, nutrition and healthcare. With the advent of Donald Trump and his infamous screeds against the mainstream media (#FakeNews), information providers are under ever-increasing scrutiny. And the media marketplace is becoming ever more crowded and fragmented. But what … Read More

As Will Rogers famously said, “The farmer has to be an optimist, or he wouldn’t still be a farmer.” Who else would throw millions of dollars of seed, fertilizer, and other inputs onto the ground, only to stand back and pray for rain? This coming season will test farmers’ optimism like never before. In addition … Read More