Rising interest rates.
Skyrocketing fuel prices.
And yet commodity prices are still strong.
There are a lot of issues at play in the food and farm economy. How do the current trends and world news affect food and agriculture marketing? Len Kahn, founder, Kahntact, and Jo-Ann McArthur, president and founding partner, Nourish Food Marketing, try to make sense of the topsy-turvy news cycle and its effect on farmers and the food economy. Watch their presentation to Canadian Agri-Food Marketers Alliance (CAMA), “The changing face of agri-marketing – 2022 and beyond.”
A recent episode of Between the Rows, the Glacier FarmMedia podcast, features our very own Len Kahn talking about significant issues facing the Canadian cattle industry. With the traditional beef burger facing new competition from alternative non-meat proteins, should Canada’s cattle producers be concerned? Food marketing experts Jo-Ann McArthur of Nourish Food Marketing and Len … Read More
From panic-buying, to quarantinis and now health and immunity, Canadians are more focused on the how, where and availability of their food thanks to the covid pandemic. Consumers are adopting vocabulary that’s normally reserved for processors (remember the French Fry fiasco?), and greater interest in local food is shaking up the retail supply model. Kahntact … Read More
Kahntact Marketing collects major award at North American competition for tactic that crosses food, agriculture, and education Kahntact Marketing continues to cook up wins at awards shows, this time taking a top prize at the Best of National Agri-Marketing Association annual meeting in Kansas City, MO. The award for best “News, Feature Article or Persuasive … Read More