Scarce fertilizer.
Rising interest rates.
Skyrocketing fuel prices.
And yet commodity prices are still strong.
There are a lot of issues at play in the food and farm economy. How do the current trends and world news affect food and agriculture marketing? Len Kahn, founder, Kahntact, and Jo-Ann McArthur, president and founding partner, Nourish Food Marketing, try to make sense of the topsy-turvy news cycle and its effect on farmers and the food economy. Watch their presentation to Canadian Agri-Food Marketers Alliance (CAMA), “The changing face of agri-marketing – 2022 and beyond.”

In our July 2022 Blog, we speculated that agricultural trade shows were set to bounce back big time, and it looks like that’s exactly what’s happening. Fall trade shows have been well attended and well-received. As CTV News noted, Canada’s Outdoor Farm Show returned to larger than ever crowds, reflecting an industry that has changed … Read More
This week, I had the pleasure of being interviewed by fellow OAC alum Mike Brine, agri-business specialist at Trillium Mutual Insurance Company, for his Podcast The Back 40. Our topic: marketing and branding your farm. You can check out the full podcast here, and for convenience, I have included the Coles Notes version below. And … Read More