Scarce fertilizer.
Rising interest rates.
Skyrocketing fuel prices.
And yet commodity prices are still strong.
There are a lot of issues at play in the food and farm economy. How do the current trends and world news affect food and agriculture marketing? Len Kahn, founder, Kahntact, and Jo-Ann McArthur, president and founding partner, Nourish Food Marketing, try to make sense of the topsy-turvy news cycle and its effect on farmers and the food economy. Watch their presentation to Canadian Agri-Food Marketers Alliance (CAMA), “The changing face of agri-marketing – 2022 and beyond.”

In our July 2022 Blog, we speculated that agricultural trade shows were set to bounce back big time, and it looks like that’s exactly what’s happening. Fall trade shows have been well attended and well-received. As CTV News noted, Canada’s Outdoor Farm Show returned to larger than ever crowds, reflecting an industry that has changed … Read More
Unfortunately, the COVID economy will be with us for some time. And while we will likely never return to what was once “normal”, there is a way forward that can salvage our food sector. It will take innovation, cooperation, and compromise from all parties, both within the industry and the public. That leaves us with … Read More
From panic-buying, to quarantinis and now health and immunity, Canadians are more focused on the how, where and availability of their food thanks to the covid pandemic. Consumers are adopting vocabulary that’s normally reserved for processors (remember the French Fry fiasco?), and greater interest in local food is shaking up the retail supply model. Kahntact … Read More