Branding down on the farm

September 2, 2021

This week, I had the pleasure of being interviewed by fellow OAC alum Mike Brine, agri-business specialist at Trillium Mutual Insurance Company, for his Podcast The Back 40. Our topic: marketing and branding your farm. You can check out the full podcast here, and for convenience, I have included the Coles Notes version below. And … Read More

News release: Rhett Hawkins prepares to take senior leadership role at Kahntact

July 28, 2021

Rhett Hawkins brings international agriculture business and marketing perspective to RR46 suite of businesses GUELPH, ON – July 28, 2021 – Andy Reierson, CEO of RR46, is pleased to announce that ag-marketing veteran Rhett Hawkins is moving back home to Canada to help lead Kahntact, one of Canada’s top agri-food marketing communication companies and member … Read More

Shining A Light On Canadian Cuisine – and Anita Stewart

July 21, 2021

Every August long weekend, Canadians across the land celebrate Food Day Canada. It’s a time to explore and enjoy the diverse flavours of our great country. For many of us, this year’s celebration will be bittersweet. On October 29, 2020, Food Day Canada founder and Canada’s first and, so far, only Food Laureate, Anita Stewart, … Read More

Podcast: Where’s the beef (cattle market going)?

July 8, 2021

A recent episode of Between the Rows, the Glacier FarmMedia podcast, features our very own Len Kahn talking about significant issues facing the Canadian cattle industry. With the traditional beef burger facing new competition from alternative non-meat proteins, should Canada’s cattle producers be concerned? Food marketing experts Jo-Ann McArthur of Nourish Food Marketing and Len … Read More

Ag or no ag – that is the communication question

June 22, 2021

“They shaved the freaking barley!” That was the opening of a call I received from an industry colleague in early 2007. She was the Canadian communications manager for one of the major global crop protection companies, and was in the middle of a photo shoot for a cereal herbicide. The problem?  The creative director of … Read More