A recent episode of Between the Rows, the Glacier FarmMedia podcast, features our very own Len Kahn talking about significant issues facing the Canadian cattle industry.
With the traditional beef burger facing new competition from alternative non-meat proteins, should Canada’s cattle producers be concerned? Food marketing experts Jo-Ann McArthur of Nourish Food Marketing and Len Kahn of Kahntact put the meat and meat-alike markets in perspective. As for the shorter-term outlook in beef cattle values, Canadian Cattlemen editor Lisa Guenther and Canfax’s Brian Perillat discuss current demand and supplies. Hosted by Laura Rance.
You can find the Between the Rows podcast on your favourite podcast app or you can listen to it online here.
TORONTO, Nov. 25, 2020 – Nourish Food Marketing, Canada’s only full-service marketing agency working exclusively with food, beverage, and agricultural clients, in partnership with Kahntact, leading marketers in the agriculture, food, and life science sectors, have released their annual Trend Report. Heavily influenced by the most unusual year of our lifetimes, the 2021 Nourish … Read More
From panic-buying, to quarantinis and now health and immunity, Canadians are more focused on the how, where and availability of their food thanks to the covid pandemic. Consumers are adopting vocabulary that’s normally reserved for processors (remember the French Fry fiasco?), and greater interest in local food is shaking up the retail supply model. Kahntact … Read More
Jo-Ann McArthur of Nourish Food Marketing and Len Kahn of Kahntact Marketing outline 2020 food trends in Canada from a sustainability lens, and what impacts the Covid-19 pandemic have had on consumer food purchasing decisions. See their presentation with the Canadian Roundtable of Sustainable Beef below: You can also watch it here.