From panic-buying, to quarantinis and now health and immunity, Canadians are more focused on the how, where and availability of their food thanks to the covid pandemic.
Consumers are adopting vocabulary that’s normally reserved for processors (remember the French Fry fiasco?), and greater interest in local food is shaking up the retail supply model.
Kahntact president Len Kahn and Jo-Ann McArthur, president of Nourish Food Marketing, discuss how the pandemic has accelerated production and consumption trends in this presentation from Canada’s Digital Farm Show.
As food production evolves with the continuation of the covid pandemic, watch to find out what they are hopeful for in the near future.
Among the many lessons learned, COVID lockdowns taught us that digital won’t replace in-person trade shows. North America’s biggest ag shows are open again, and exhibitors and guests are flocking back at near-record numbers. Because, let’s face it — you can’t replicate online the feel of sitting in a new tractor cab, talking face-to-face with … Read More
This originally appeared in Agri-Marketing Magazine, May-June 2020. By Len Kahn I remember sitting in the office of my first client circa 1996, the country manager of a multinational animal health company. We were discussing our contract, and he popped up with, “Here’s the bottom line – if I make my bonus, you get to … Read More
The past three growing seasons were heavily affected by external challenges and disruptions; COVID, labour issues, weather events which some believe are related to longer-term climate change, and supply chain disruptions and inflation associated with the conflict in Ukraine all played a part. But, one factor continues to drive productivity in the Canadian agriculture industry: … Read More