From panic-buying, to quarantinis and now health and immunity, Canadians are more focused on the how, where and availability of their food thanks to the covid pandemic.
Consumers are adopting vocabulary that’s normally reserved for processors (remember the French Fry fiasco?), and greater interest in local food is shaking up the retail supply model.
Kahntact president Len Kahn and Jo-Ann McArthur, president of Nourish Food Marketing, discuss how the pandemic has accelerated production and consumption trends in this presentation from Canada’s Digital Farm Show.
As food production evolves with the continuation of the covid pandemic, watch to find out what they are hopeful for in the near future.
There’s a digital renaissance happening in agriculture. And the people driving the change might not look like the same type of ag leaders we’ve seen in the past. The green revolution in the 1960s saw seed genetics and fertilizers drastically increase yields. It was science answering the problem of food security, and it worked. Driving … Read More
Over the past twenty years or so, Canadian consumers have shown an increasing interest in the food they eat: where it comes from, how it’s grown or raised, who grew it, what practices they used, the environmental impacts of food production, nutritional composition, health benefits and more. We have covered this topic in previous Nourish … Read More
by Rhett Hawkins, president, Kahntact Choosing the right agency can be one of the most important drivers of success for a business. Choose the perfect agency partner, and you’ll enjoy a long relationship that becomes more fruitful as the agency learns your business. Choose poorly, and you’ve wasted a lot of people’s time and company … Read More