From panic-buying, to quarantinis and now health and immunity, Canadians are more focused on the how, where and availability of their food thanks to the covid pandemic.
Consumers are adopting vocabulary that’s normally reserved for processors (remember the French Fry fiasco?), and greater interest in local food is shaking up the retail supply model.
Kahntact president Len Kahn and Jo-Ann McArthur, president of Nourish Food Marketing, discuss how the pandemic has accelerated production and consumption trends in this presentation from Canada’s Digital Farm Show.
As food production evolves with the continuation of the covid pandemic, watch to find out what they are hopeful for in the near future.
Jo-Ann McArthur of Nourish Food Marketing and Len Kahn of Kahntact Marketing outline 2020 food trends in Canada from a sustainability lens, and what impacts the Covid-19 pandemic have had on consumer food purchasing decisions. See their presentation with the Canadian Roundtable of Sustainable Beef below: You can also watch it here.
Kahntact Marketing collects major award at North American competition for tactic that crosses food, agriculture, and education Kahntact Marketing continues to cook up wins at awards shows, this time taking a top prize at the Best of National Agri-Marketing Association annual meeting in Kansas City, MO. The award for best “News, Feature Article or Persuasive … Read More
Angela Drystek brings unique set of creative and technical skills to our veteran ag-marketing team We’ve added a skilled digital specialist to our veteran marketing team. Angela Drystek has a unique blend of skills and experience. She holds a bachelor’s degree in fine arts from the University of Guelph and still enjoys photography and print … Read More