From panic-buying, to quarantinis and now health and immunity, Canadians are more focused on the how, where and availability of their food thanks to the covid pandemic.
Consumers are adopting vocabulary that’s normally reserved for processors (remember the French Fry fiasco?), and greater interest in local food is shaking up the retail supply model.
Kahntact president Len Kahn and Jo-Ann McArthur, president of Nourish Food Marketing, discuss how the pandemic has accelerated production and consumption trends in this presentation from Canada’s Digital Farm Show.
As food production evolves with the continuation of the covid pandemic, watch to find out what they are hopeful for in the near future.
Jo-Ann McArthur of Nourish Food Marketing and Len Kahn of Kahntact Marketing outline 2020 food trends in Canada from a sustainability lens, and what impacts the Covid-19 pandemic have had on consumer food purchasing decisions. See their presentation with the Canadian Roundtable of Sustainable Beef below: You can also watch it here.
Social media isn’t new. Facebook has been around for 16 years, Twitter for 14 years, Instagram for 10 and Tik-Tok for two. The channels change and so do adoption rates, but the same rule applies as it did at this media’s dawn: if you want people to pay attention, you have to be interesting. There … Read More
What lessons does the past hold as the farming community and industry prepare to meet the challenges of the COVID-19 crisis? Overall, agriculture remains resilient in the face of adversity – it has dealt with and recovered from disease challenges and closed markets before. Let’s review some essential case-studies. Perhaps the best-known epidemic to hit … Read More