Among the many lessons learned, COVID lockdowns taught us that digital won’t replace in-person trade shows. North America’s biggest ag shows are open again, and exhibitors and guests are flocking back at near-record numbers. Because, let’s face it — you can’t replicate online the feel of sitting in a new tractor cab, talking face-to-face with … Read More

This originally appeared in Agri-Marketing Magazine, May-June 2020. By Len Kahn I remember sitting in the office of my first client circa 1996, the country manager of a multinational animal health company. We were discussing our contract, and he popped up with, “Here’s the bottom line – if I make my bonus, you get to … Read More

The past three growing seasons were heavily affected by external challenges and disruptions; COVID, labour issues, weather events which some believe are related to longer-term climate change, and supply chain disruptions and inflation associated with the conflict in Ukraine all played a part. But, one factor continues to drive productivity in the Canadian agriculture industry: … Read More