From panic-buying, to quarantinis and now health and immunity, Canadians are more focused on the how, where and availability of their food thanks to the covid pandemic.
Consumers are adopting vocabulary that’s normally reserved for processors (remember the French Fry fiasco?), and greater interest in local food is shaking up the retail supply model.
Kahntact president Len Kahn and Jo-Ann McArthur, president of Nourish Food Marketing, discuss how the pandemic has accelerated production and consumption trends in this presentation from Canada’s Digital Farm Show.
As food production evolves with the continuation of the covid pandemic, watch to find out what they are hopeful for in the near future.
Brittany Krueger brings excellent project-management skills honed through broad-based agency experience GUELPH, ON – October 26, 2021 — Kahntact, a Guelph-based advertising agency specializing in communications for agriculture and food, has hired a new senior project manager in preparation for rapid growth. Brittany Krueger has a unique blend of skills and experience earned in fast-paced, … Read More
“They shaved the freaking barley!” That was the opening of a call I received from an industry colleague in early 2007. She was the Canadian communications manager for one of the major global crop protection companies, and was in the middle of a photo shoot for a cereal herbicide. The problem? The creative director of … Read More
As Will Rogers famously said, “The farmer has to be an optimist, or he wouldn’t still be a farmer.” Who else would throw millions of dollars of seed, fertilizer, and other inputs onto the ground, only to stand back and pray for rain? This coming season will test farmers’ optimism like never before. In addition … Read More