From panic-buying, to quarantinis and now health and immunity, Canadians are more focused on the how, where and availability of their food thanks to the covid pandemic.
Consumers are adopting vocabulary that’s normally reserved for processors (remember the French Fry fiasco?), and greater interest in local food is shaking up the retail supply model.
Kahntact president Len Kahn and Jo-Ann McArthur, president of Nourish Food Marketing, discuss how the pandemic has accelerated production and consumption trends in this presentation from Canada’s Digital Farm Show.
As food production evolves with the continuation of the covid pandemic, watch to find out what they are hopeful for in the near future.
Angela Drystek brings unique set of creative and technical skills to our veteran ag-marketing team We’ve added a skilled digital specialist to our veteran marketing team. Angela Drystek has a unique blend of skills and experience. She holds a bachelor’s degree in fine arts from the University of Guelph and still enjoys photography and print … Read More
In 1984, seeking to raise brand awareness and gain a competitive advantage against larger, more established fast-food chains like McDonald’s and Burger King, Wendy’s launched what would soon become an iconic advertising campaign using the catchphrase “Where’s the Beef?” (If you’re too young to know it or need a refresher, click here to watch the … Read More
Although farmers and farming are often associated with hard work and clean living, the industry overall has always been somewhat dog-eat-dog. Unlike other industries such as pharma, plastics and energy which tend to coalesce and act in concert when challenged by outside forces or circumstances, agriculture too often turns on itself – the proverbial circular … Read More