Jo-Ann McArthur of Nourish Food Marketing and Len Kahn of Kahntact Marketing outline 2020 food trends in Canada from a sustainability lens, and what impacts the Covid-19 pandemic have had on consumer food purchasing decisions. See their presentation with the Canadian Roundtable of Sustainable Beef below:
You can also watch it here.
Scarce fertilizer. Rising interest rates. Skyrocketing fuel prices. And yet commodity prices are still strong. There are a lot of issues at play in the food and farm economy. How do the current trends and world news affect food and agriculture marketing? Len Kahn, founder, Kahntact, and Jo-Ann McArthur, president and founding partner, Nourish Food … Read More
COVID-19 is wreaking havoc across all elements of society, none more so than the business community. Virtually all businesses have been affected by fall-out from the pandemic. Many are facing severe financial consequences (restaurants, movie theatres, bars, malls, retail stores, recreational facilities, health clubs, etc.), while others are likely doing better than before the crisis … Read More
From panic-buying, to quarantinis and now health and immunity, Canadians are more focused on the how, where and availability of their food thanks to the covid pandemic. Consumers are adopting vocabulary that’s normally reserved for processors (remember the French Fry fiasco?), and greater interest in local food is shaking up the retail supply model. Kahntact … Read More