TORONTO, Nov. 25, 2020 – Nourish Food Marketing, Canada’s only full-service marketing agency working exclusively with food, beverage, and agricultural clients, in partnership with Kahntact, leading marketers in the agriculture, food, and life science sectors, have released their annual Trend Report. Heavily influenced by the most unusual year of our lifetimes, the 2021 Nourish Network Trend Report is an intriguing mix of newly-emerged patterns and existing trends radically altered by the pandemic.
“Our fifth annual report looks at the forces driving change across the entire food continuum,” says Jo-Ann McArthur, President of Nourish Food Marketing. “The pandemic caused the equivalent of ten years of change in ten months. What we once knew and past behaviours are no longer reliable indicators.”
“COVID-19 forced Canada’s Food Industry to lift its veil when Canadians experienced food shortages, likely for the first time in their lives,” says Len Kahn, President of Kahntact. “This further shows the opportunity and need for clearer transparency around Canadian agriculture. Consumers trust farmers, but not farming, and that is something that needs to change.”
The 2021 Report dives into a dozen key trends that will shape the Food, Beverage, and Agriculture landscape in 2021 and beyond. The Trends are:
The 2021 Nourish Trend Report is online now. To read the full report, click here.
About Nourish Food Marketing:
Nourish Food Marketing is Canada’s only full-service marketing agency exclusively working with clients in the food, beverage, and agriculture industry, with offices in Toronto, Montreal and Guelph. For more information, please visit www.nourish.marketing
Kahntact is a full-service marketing communications firm specializing in agri‐food, animal health, and life sciences. Based in Guelph, we offer a unique structure and approach, with a hub of experienced marketing and communications professionals and an outstanding roster of freelance partners. For more information, please visit http://www.kahntact.com
Media Relations, Nourish Food Marketing
+1 (416) 522-0829
Kahntact president, Len Kahn, spoke with Professor Michael von Massow, Ontario Agricultural College (OAC) Chair in Food Systems Leadership at the University of Guelph, for the Food Focus podcast on predictions for food trends in the agriculture industry for this year. Listen here.
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