Scarce fertilizer.
Rising interest rates.
Skyrocketing fuel prices.
And yet commodity prices are still strong.
There are a lot of issues at play in the food and farm economy. How do the current trends and world news affect food and agriculture marketing? Len Kahn, founder, Kahntact, and Jo-Ann McArthur, president and founding partner, Nourish Food Marketing, try to make sense of the topsy-turvy news cycle and its effect on farmers and the food economy. Watch their presentation to Canadian Agri-Food Marketers Alliance (CAMA), “The changing face of agri-marketing – 2022 and beyond.”

Kahntact Marketing facilitated a partnership between university and college chefs, groups promoting sustainability in Canadian beef, and The Toronto Star’s nationwide media network Securing a story in Canada’s largest city’s daily newspaper represents a significant achievement. Getting a 16-part series benefitting multiple stakeholders wins you a major prize. Cooking by Degrees, a 16-story series published … Read More
by Len Kahn, founder, Kahntact In our 2022 Nourish Network Trend Report released last November, we tackled the question of whether the Canadian farm economy was vulnerable to a downturn driven by external forces. The main concerns were macroeconomic uncertainties and supply chain disruptions associated with the fifth wave of the COVID pandemic. Since then, … Read More
WestJet, Molson, John Deere… it’s easy to rhyme off some iconic brands. If you close your eyes you can even picture their logo or corporate colours. Dig a little deeper and you recognize that you even have some feelings about the companies around you. If you search the word “brand”, you’ll find close to a … Read More