Scarce fertilizer.
Rising interest rates.
Skyrocketing fuel prices.
And yet commodity prices are still strong.
There are a lot of issues at play in the food and farm economy. How do the current trends and world news affect food and agriculture marketing? Len Kahn, founder, Kahntact, and Jo-Ann McArthur, president and founding partner, Nourish Food Marketing, try to make sense of the topsy-turvy news cycle and its effect on farmers and the food economy. Watch their presentation to Canadian Agri-Food Marketers Alliance (CAMA), “The changing face of agri-marketing – 2022 and beyond.”

WestJet, Molson, John Deere… it’s easy to rhyme off some iconic brands. If you close your eyes you can even picture their logo or corporate colours. Dig a little deeper and you recognize that you even have some feelings about the companies around you. If you search the word “brand”, you’ll find close to a … Read More
Every August long weekend, Canadians across the land celebrate Food Day Canada. It’s a time to explore and enjoy the diverse flavours of our great country. For many of us, this year’s celebration will be bittersweet. On October 29, 2020, Food Day Canada founder and Canada’s first and, so far, only Food Laureate, Anita Stewart, … Read More
The past three growing seasons were heavily affected by external challenges and disruptions; COVID, labour issues, weather events which some believe are related to longer-term climate change, and supply chain disruptions and inflation associated with the conflict in Ukraine all played a part. But, one factor continues to drive productivity in the Canadian agriculture industry: … Read More