WestJet, Molson, John Deere… it’s easy to rhyme off some iconic brands. If you close your eyes you can even picture their logo or corporate colours. Dig a little deeper and you recognize that you even have some feelings about the companies around you.
If you search the word “brand”, you’ll find close to a billion references. Len Kahn says the definition he likes is “a collection of perceptions in the mind of a consumer.”
Len talked with Shaun Haney of RealAgriculture.com on the Mind Your Farm Business podcast about farm brands. It’s obvious why a farm that sells direct to consumer would want to build a well-known trustworthy brand. But what about a commodity cash crop farm?
Kahn says there’s a simple reason you should think about your farm brand, no matter what you’re selling: Brands attract money.
Click here to listen to the full podcast.