WestJet, Molson, John Deere… it’s easy to rhyme off some iconic brands. If you close your eyes you can even picture their logo or corporate colours. Dig a little deeper and you recognize that you even have some feelings about the companies around you.
If you search the word “brand”, you’ll find close to a billion references. Len Kahn says the definition he likes is “a collection of perceptions in the mind of a consumer.”
Len talked with Shaun Haney of RealAgriculture.com on the Mind Your Farm Business podcast about farm brands. It’s obvious why a farm that sells direct to consumer would want to build a well-known trustworthy brand. But what about a commodity cash crop farm?
Kahn says there’s a simple reason you should think about your farm brand, no matter what you’re selling: Brands attract money.
Click here to listen to the full podcast.
There’s a principle taught to engineering students: If you want to see how something works, watch what happens when it comes apart. (And if you’re a parent, you know a lot of kids figure this out on their own.) We all had a front-row seat to the dismantling of our international logistics system when COVID … Read More
by Rhett Hawkins, president, Kahntact Choosing the right agency can be one of the most important drivers of success for a business. Choose the perfect agency partner, and you’ll enjoy a long relationship that becomes more fruitful as the agency learns your business. Choose poorly, and you’ve wasted a lot of people’s time and company … Read More
In 1984, seeking to raise brand awareness and gain a competitive advantage against larger, more established fast-food chains like McDonald’s and Burger King, Wendy’s launched what would soon become an iconic advertising campaign using the catchphrase “Where’s the Beef?” (If you’re too young to know it or need a refresher, click here to watch the … Read More