WestJet, Molson, John Deere… it’s easy to rhyme off some iconic brands. If you close your eyes you can even picture their logo or corporate colours. Dig a little deeper and you recognize that you even have some feelings about the companies around you.
If you search the word “brand”, you’ll find close to a billion references. Len Kahn says the definition he likes is “a collection of perceptions in the mind of a consumer.”
Len talked with Shaun Haney of RealAgriculture.com on the Mind Your Farm Business podcast about farm brands. It’s obvious why a farm that sells direct to consumer would want to build a well-known trustworthy brand. But what about a commodity cash crop farm?
Kahn says there’s a simple reason you should think about your farm brand, no matter what you’re selling: Brands attract money.
Click here to listen to the full podcast.
Many marketers wonder where consumers get information and who they trust, especially around science-based topics like vaccines, GMOs, nutrition and healthcare. With the advent of Donald Trump and his infamous screeds against the mainstream media (#FakeNews), information providers are under ever-increasing scrutiny. And the media marketplace is becoming ever more crowded and fragmented. But what … Read More
The advent and proliferation of social media have allowed news, data, information, fact and opinion to spread and morph faster than at any time in history. Along the way, myths, conspiracy theories and plain old-fashioned mistruths tend to replace facts, science and expertise. In many instances, a simple lie is easier to digest than a … Read More
Food waste is definitely a ‘thing’ – a recent U.N. study found that the average Canadian wastes 79 kilograms of food per year. And as Jo-Ann notes in her May article, we may be wasting 13.5% more food at home since the start of the pandemic. A recent article by Reynold Bergen in Country Guide notes … Read More