Jo-Ann McArthur of Nourish Food Marketing and Len Kahn of Kahntact Marketing outline 2020 food trends in Canada from a sustainability lens, and what impacts the Covid-19 pandemic have had on consumer food purchasing decisions. See their presentation with the Canadian Roundtable of Sustainable Beef below:
You can also watch it here.
There’s a principle taught to engineering students: If you want to see how something works, watch what happens when it comes apart. (And if you’re a parent, you know a lot of kids figure this out on their own.) We all had a front-row seat to the dismantling of our international logistics system when COVID … Read More
January is the time for resolutions, fresh starts and new ideas. In that vein, here are a few of my personal hopes and wishes for Canadian farmers and those who work in the agri-food sector in 2022. COVID under control – While the Canadian agri-food sector has weathered the two years of pandemic relatively well, … Read More
From panic-buying, to quarantinis and now health and immunity, Canadians are more focused on the how, where and availability of their food thanks to the covid pandemic. Consumers are adopting vocabulary that’s normally reserved for processors (remember the French Fry fiasco?), and greater interest in local food is shaking up the retail supply model. Kahntact … Read More