Social media isn’t new. Facebook has been around for 16 years, Twitter for 14 years, Instagram for 10 and Tik-Tok for two. The channels change and so do adoption rates, but the same rule applies as it did at this media’s dawn: if you want people to pay attention, you have to be interesting.
There are so many promotional opportunities with social media that it’s easy to get caught up in the megaphone-of-shouting-to-an-audience-about-your-company’s-products, or patting yourself on the back for your corporate accomplishments. But that’s never going to get someone to change their opinion of you.
When it comes to the content on your social channel, you should model it after the popular people you know: they’re the ones asking questions, they have strong opinions, they infuse the room with energy, make people laugh and turn the attention to others.
If you want customer loyalty and advocacy, you have to treat your customers as friends in all interactions, especially social media. It’s like moving to a new community and trying to make friends… it will take time, but once the neighbours find out how fun you are, they gather the rest of the street for a BBQ, and then, bang: you’re helping to organize the annual ‘hood holiday party.
Plus, your social channels are being used as a legitimacy check for potential customers who may want to dig deeper to learn what you’re all about.
And don’t be afraid to highlight the people behind your organization. It’s most likely the leading contributor to your success. So go ahead; give them some love, introduce your departments, feature a new hire… show your humanity.
Some social #DYK:
If you’re scrolling on Twitter and checked out the trends, you may have seen one that was tagged ‘promoted’. Turns out, it costs a cool $200,000 USD to get that little tag. Do you think it’s worth it?
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This originally appeared in Agri-Marketing Magazine, May-June 2020. By Len Kahn I remember sitting in the office of my first client circa 1996, the country manager of a multinational animal health company. We were discussing our contract, and he popped up with, “Here’s the bottom line – if I make my bonus, you get to … Read More
From panic-buying, to quarantinis and now health and immunity, Canadians are more focused on the how, where and availability of their food thanks to the covid pandemic. Consumers are adopting vocabulary that’s normally reserved for processors (remember the French Fry fiasco?), and greater interest in local food is shaking up the retail supply model. Kahntact … Read More