The advent and proliferation of social media have allowed news, data, information, fact and opinion to spread and morph faster than at any time in history. Along the way, myths, conspiracy theories and plain old-fashioned mistruths tend to replace facts, science and expertise. In many instances, a simple lie is easier to digest than a complex truth.
Nowhere is this truer than in agriculture, an industry that is complex, driven by technology and innovation, and more and more under the spotlight with consumers. At the same time, consumers’ knowledge of agriculture, the how and where food comes from, is lower than ever. In fact, a recent study from the Canadian Centre for Food Integrity indicates that fully 91 percent of Canadians claim to know little or nothing about farming practices, while over 60 percent are interested in knowing more. It’s no wonder that misinformation can at times undermine the many positive contributions of modern agriculture.
Here are three examples of things that just might make you go “Huh!”:
Many consumers believe that cattle are a significant source of carbon emissions, and as such are bad for the environment. However, recent research indicates that the opposite may be true. The Canadian Roundtable for Sustainable Beef, a collaborative community of stakeholders devoted to advancing sustainability within the Canadian beef industry, indicates that beef production in Canada contributes only 2.4% to the country’s overall greenhouse gas footprint. Furthermore, the carbon footprint of producing each unit of Canadian beef has actually decreased by 15% since 1981, according to research conducted by the University of Manitoba and Agriculture and Agri-Food Canada.
On the plus side of the ledger, land used for beef production actually provides over 68% of Canada’s wildlife habitat on only 33% of total agricultural land. In fact, raising cattle supports biodiversity, including healthy soils and grasslands, clean air and clean water.
And when it comes to carbon sequestration, it is estimated that soils under native grasslands in western Canada, where a majority of Canadian cattle are raised, may contain up to 200 tonnes of carbon per hectare within the first metre.
So, on balance, the cattle industry in Canada is actually helping to heal the planet, not harming it.
One of the criticisms from activists when it comes to modern agriculture is the supposed movement towards ‘factory’ farms – large, impersonal, resource intensive operations that resemble auto manufacturing plants more so than the family homesteads portrayed in movies. In reality, nothing could be further from the truth — according to the most recent Census of Agriculture, almost 98 percent of Canadian farms are family owned.
In 2016, just over half (51.7%) of all Canadian farms were sole proprietorships. Partnerships accounted for 22.9% of farms, 22.5% were family corporations, while only 2.7% identified as non-family corporations.
In other words, while farms are growing in size and economic impact, they are for the most part owned and operated the same way they always have been – by dedicated Canadian farm families.
During the current pandemic, consumers may have experienced periodic shortages of certain foods – eggs and bananas for example, and many have the perception that Canadian food has become more expensive. While short term shocks like COVID can definitely impact both availability and cost of food, overall Canadians are blessed with access to some of the highest quality, lowest cost food in the world.
In 1900, a Canadian farmer produced enough food for only 10 people and Canadians spent about 50 cents of every dollar earned on food. By comparison, a farmer today feeds well over 120 people and our food costs have plummeted to around 11 cents of every dollar we earn.
Overall, food prices are a bit steeper in Canada compared to the USA. This can be attributed to factors such as tax rates, fuel costs and the Canada/US dollar exchange rate. But overall, Canadians experience some of the lowest overall food prices anywhere, with a high degree of safety, quality and choice.
So, when it comes to Canadian agriculture, check your assumptions at the door. There’s lots of great stuff growing across our country!
COVID-19 continues to influence all elements of society and the Canadian economy, and nowhere are the impacts more pronounced and varied than within the agri-food sector. We will not be ‘returning to normal’ – as we largely did after epic tragedies like 911, Hurricane Katrina and others. But what will a new normal look like … Read More
The 22nd edition of Food Day Canada is slated for August 3, 2019. An interesting trend to watch during this year’s celebration is the emergence of more and more niche Canadian food products, many with specific health, lifestyle and performance benefits. And notice how many of these innovations are being driven by smaller, entrepreneurial farm … Read More
This week, I had the pleasure of being interviewed by fellow OAC alum Mike Brine, agri-business specialist at Trillium Mutual Insurance Company, for his Podcast The Back 40. Our topic: marketing and branding your farm. You can check out the full podcast here, and for convenience, I have included the Coles Notes version below. And … Read More