What lessons does the past hold as the farming community and industry prepare to meet the challenges of the COVID-19 crisis? Overall, agriculture remains resilient in the face of adversity – it has dealt with and recovered from disease challenges and closed markets before. Let’s review some essential case-studies. Perhaps the best-known epidemic to hit … Read More

In 1984, seeking to raise brand awareness and gain a competitive advantage against larger, more established fast-food chains like McDonald’s and Burger King, Wendy’s launched what would soon become an iconic advertising campaign using the catchphrase “Where’s the Beef?” (If you’re too young to know it or  need a refresher, click here to watch the … Read More

In the 2019 Nourish Network Trend Report, we covered three trends/shifts that we believed would impact the Canadian agricultural sector this year and into the future – Canada’s international agri-food industry, precision agriculture, and the public’s trust of Canadian agriculture. As we head into 2020, we’re following up on how these trends are playing out. … Read More