Social media isn’t new. Facebook has been around for 16 years, Twitter for 14 years, Instagram for 10 and Tik-Tok for two. The channels change and so do adoption rates, but the same rule applies as it did at this media’s dawn: if you want people to pay attention, you have to be interesting. There … Read More

This originally appeared in Agri-Marketing Magazine, May-June 2020. By Len Kahn I remember sitting in the office of my first client circa 1996, the country manager of a multinational animal health company. We were discussing our contract, and he popped up with, “Here’s the bottom line – if I make my bonus, you get to … Read More

COVID-19 continues to influence  all elements of society and the Canadian economy, and nowhere are the impacts more pronounced and varied than within the agri-food sector.  We will not be ‘returning to normal’ – as we largely did after epic tragedies like 911, Hurricane Katrina and others. But what will a new normal look like … Read More