What lessons does the past hold as the farming community and industry prepare to meet the challenges of the COVID-19 crisis? Overall, agriculture remains resilient in the face of adversity – it has dealt with and recovered from disease challenges and closed markets before. Let’s review some essential case-studies. Perhaps the best-known epidemic to hit … Read More

The most recent Census of Canadian Agriculture (conducted in 2016 – https://bit.ly/2WDqadp) paints a picture of the Canadian farming landscape that we have become quite familiar with: fewer but larger farms farms that require ever more capital in order to operate an aging and still mostly male operator profile (although the proportion of female operators … Read More

Many marketers wonder where consumers get information and who they trust, especially around science-based topics like vaccines, GMOs, nutrition and healthcare. With the advent of Donald Trump and his infamous screeds against the mainstream media (#FakeNews), information providers are under ever-increasing scrutiny. And the media marketplace is becoming ever more crowded and fragmented. But what … Read More