COVID-19 continues to influence all elements of society and the Canadian economy, and nowhere are the impacts more pronounced and varied than within the agri-food sector. We will not be ‘returning to normal’ – as we largely did after epic tragedies like 911, Hurricane Katrina and others. But what will a new normal look like in ag and food? Here are some of my reflections on ways to view things differently as we learn to live with this virus.
For decades, the North American agri-food sector has been expanding in size and productivity, while contracting its footprint and resource use. According to the latest Canadian Census of Agriculture, the number of farm operators has declined from 480,000 in 1961 to 194,000 in 2016. But the average farm size has grown from 359 acres in 1961, to 820 acres in 2016, with many farm operations significantly above these averages. Consolidation in some sectors has been even more dramatic. For example, the number of dairy operations in Canada has declined from 174,000 in 1967 to just over 10,000 in 2019. The food processing and retail sectors have also seen significant rationalization. While efficiencies and economies of size and scale are clearly a driver of this trend, this type of concentration poses a unique challenge in the current pandemic. Now, when production is interrupted – at a major processor or within a sector such as egg production – the effects are immediate and at times dramatic: empty shelves and refrigerator cases at the grocery store, increased prices, decreased selection and even permanent loss of capacity.
While I don’t expect wholesale changes in the primary production, processing and retailing sectors, I do wonder if the rate of consolidation may slow. Consumers may feel more comfortable paying a bit more to buy local, potentially from smaller local stores stocked by smaller, local producers. This is a trend that we have been watching already. Could COVID accelerate the ‘go local’ trend, much like what has happened in the craft beer sector? Could we see more consumers changing to a ‘small is beautiful’ mentality? And how significant could this movement be?
Farmers, like consumers, love a good deal. With agricultural margins often tight, watching the pennies is a good way to mitigate risk and improve the bottom line. To this end, many aspects of the Canadian ag economy are now outsourced to less expensive jurisdictions. Things like crop protection products, machinery, equipment, implements and even clothing now come from away. With logistics and distribution heavily impacted by the pandemic, many in the agricultural value chain have been forced to look for alternate, more local suppliers. Will this become a trend that Canadian manufacturers can take advantage of? Canadian companies have an inherent exchange rate advantage vis-à-vis the United States. Can we leverage this into greater domestic manufacturing capacity, leading to greater security of supply, and even into enhanced export opportunities?
Two words that Canadians have suddenly become familiar with over the past four months are logistics and distribution. Logistics is the process of planning and executing the efficient transportation and storage of goods from point of production to point of consumption. Something most of us never thought about too much, unless we were stuck behind a slow-moving truck on the 401. Like supply chain issues, the pandemic has altered distribution chains across the agri-food sector, leading to shortages and interruptions in both production and availability of goods. While it’s easy to become impatient when the mechanics of distribution interrupt our daily lives, perhaps giving truckers and train engineers more respect for the vital role they play in keeping our economy humming along will be something else that comes out of this crisis.
Low wage workers clearly play a vital role across the agri-food system. Over the past few months, the role of migrant workers has become increasingly evident, especially in certain sectors of agriculture such as fruit and vegetable production. Quite simply, without access to this source of consistent and reliable farm labour, crops don’t make it out of the field. COVID has shone a light on not only the low wages paid to these essential workers, but also the living conditions some of them face every year. Will a Bill of Rights for farm workers emerge as one positive from the current mess?
It’s tough to know if any of these trends or impacts will take hold, especially as we remain in the midst of the pandemic, and new realities seem to emerge on a daily basis. Safeguarding our food supply clearly needs to be a priority as we live and learn from the COVID-19 experience, and prepare for the next challenges.
The 22nd edition of Food Day Canada is slated for August 3, 2019. An interesting trend to watch during this year’s celebration is the emergence of more and more niche Canadian food products, many with specific health, lifestyle and performance benefits. And notice how many of these innovations are being driven by smaller, entrepreneurial farm … Read More
Jo-Ann McArthur of Nourish Food Marketing and Len Kahn of Kahntact Marketing outline 2020 food trends in Canada from a sustainability lens, and what impacts the Covid-19 pandemic have had on consumer food purchasing decisions. See their presentation with the Canadian Roundtable of Sustainable Beef below: You can also watch it here.
Kahntact president, Len Kahn, spoke with Professor Michael von Massow, Ontario Agricultural College (OAC) Chair in Food Systems Leadership at the University of Guelph, for the Food Focus podcast on predictions for food trends in the agriculture industry for this year. Listen here.