Premiums, the free giveaway items many vendors provide, are often regarded as the black sheep of the marketing communications family. Denigrated as ‘trinkets and trash,’ they are still included in the marketing budget of virtually every supplier in the agricultural marketplace. But do they really add value, or are they just a relic from bygone … Read More

As Will Rogers famously said, “The farmer has to be an optimist, or he wouldn’t still be a farmer.” Who else would throw millions of dollars of seed, fertilizer, and other inputs onto the ground, only to stand back and pray for rain? This coming season will test farmers’ optimism like never before. In addition … Read More

by Rhett Hawkins, president, Kahntact Choosing the right agency can be one of the most important drivers of success for a business. Choose the perfect agency partner, and you’ll enjoy a long relationship that becomes more fruitful as the agency learns your business. Choose poorly, and you’ve wasted a lot of people’s time and company … Read More